Kent, Washington 1-800-242-7202 - Palm Springs, California 1-800-416-1123 Weekdays 8:00 am - 5:00pm PST



Blockout Opaque—Often used to cover up dated information or mistakes, available with permanent adhesive but it is not tamperproof and is for indoor use only.
Clear Film—It is a transparent, gloss or matte label material used in applications where a “no-label” look needs to be achieved. Not suitable for harsh environments because of its sensitivity to solvents and poor long-term UV stability.
Fluorescent (material)—Matte paper with an attention-getting bright colored facesheet, it is recommended to imprint with black ink only.
Gloss—The characteristic of a surface which causes it to reflect light at a given angle. Relates to gloss label papers, gloss inks, gloss varnishing, etc.
Matte Litho—High quality coated litho stock for excellent print characteristics, available with permanent or removable adhesive.
Paper Foils—Silver or gold foil available with either a brite or dull finish, not for application to equipment or to be written on.
Permanent Adhesive—An adhesive which has high ultimate adhesion, which usually cannot be removed intact or only with enough force to overcome the adhesive bond – in which case the label, may be damaged.
Polyester—Durable, outdoor use, weather resistant material with permanent adhesive, usually laminated for ink protection.
Recycled Semi-Gloss—Contains 30% Post-Consumer Waste and comes with a brown liner and a slight blue-grey tint to the facesheet.
Removable Adhesive—An adhesive with a low ultimate adhesion to a range of surfaces which can generally be removed or peeled-off intact.
Repositionable Adhesive—An adhesive which enables a pressure-sensitive label to be removed and repositioned shortly after application, prior to the development of the final or ultimate adhesion bond.
Smudgeproof—This is an “uncoated” litho which is not recommended for high color resolution, screens or fine detail, available with permanent or removable adhesive.
Vinyl—Use indoor or outdoor as a durable, weather resistant material, available with permanent or removable adhesive.

Types of Labels

4-Color Process Labels—The four process color inks – cyan, magenta, yellow, plus black (CMYK) – which are used in the printing of complex designs, pictures mainly on prime label applications.
Blind Embossed Labels—The process of raising a design or image without the use of ink above the label surface, often through the use of a set of matched male and female dies.
Booklet Labels—A means of adding additional text, diagrams or other material to labels. Widely used for information on instructions, safety precautions, storage information, etc.
Butt Cut Labels/Square Cornered—Rectangular labels in a continuous web, which are separated by a single knife cut through the label. None of the waste matrix is removed between the labels. See diagram for visual explanation.
Coupons—A label or part of a label which can be used to supply information or have a redeemable value.
Destructible Labels—A type of tamper evident label that once removed from the liner and bonded to the surface cannot be removed without damage so that any attempt to remove it is apparent. [PHOTO-destructible]
Direct Thermal Labels—Allow a direct thermal printer to create an image by applying heat directly to a label material which as a heat-activatable coating. No ribbon is required.
Holographic Labels—A microscopically fine diffractive structure by which three-dimensional images are generated.
Hot Foil Stamped Labels—A dry printing process which uses very thin aluminum foil in a variety of metallic colors – such as gold, silver, red, blue or green – rather than inks from which to print.
Inkjet Sheets—A label stock used with an inkjet printer to print labels in sheets.
Kiss Cut Labels—A die-cutting operation in which self-adhesive face material is cut through to the release liner backing, but the liner itself is not cut. [PHOTO EXAMPLE]
Laser Sheets—A label stock used with a laser printed to print labels in sheets.
Linerless Labels—A roll of self-wound, usually direct thermal coated and top coated label material, onto which the surface to be printed is coated with a release coating and the reverse side with a pressure-sensitive adhesive. This describes most tape products.
Thermal Transfer Labels—Specifically designed to accept heat activated ink from the ribbon of a thermal transfer printer.
Spot Color—The addition of an extra color or any area of color, often in an isolated area within the total label design, that is not a CMYK process color.

Art Terms

Bleed (printing)—Ink that runs to the edge of the label and extends out past the edge of the die outline. When providing artwork, please extend bleed area(s) 1/16” outside the label’s edge. Bleeds are not available on square cornered labels.
Black and White Fax Proof—A faxed proof used to check the positioning of copy and any images on the label.
Color Paper Proof—Provides an approximate color representation and positioning on the label. Colors may not match final printing product.
Electronic PDF Proof—An electronic file that is generated after the prepress department has verified that the artwork provided is usable, note color variances are inherent with different computer monitors and printers.
Screen—Advances in technology allows us to print most graduated screens to 0%.
Typesetting—If an electronic file is not available, the prepress department will use the copy with the font and type specifications given and create an electronic file from which to print from.

Label Terms

Application Temperature—The temperature of the surface that the label will be adhered to at the time of application. It is recommended to always pre-test materials in the environment the label will be applied in.
Lamination—A clear plastic film applied over printed labels by heat or adhesive to provide an enhanced, glossy or matte, appearance or for protection.
“No Label” Look—Using a clear or translucent, thin film label has become a popular trend in the beverage, cosmetics and food sectors, as well as for the personal care products and over-the-counter pharmaceuticals. The highly flexible thin film used can adhere well to straight, curved or recessed glass and plastic better than paper labels.
Non-Prime Labels—A label that only supplies secondary or supporting information to a product, rather than the mail label used to identify or display that product.
Pantone Colors—An international system of matching colors for printing, designating unique colors by standard Pantone Matching System(R) (PMS) numbers.
Peel Adhesion—The force required to remove a pressure-sensitive adhesive label from a standard test panel at a specified angle (usually 180 or 90 degrees) and speed after it has been applied.
Perforation (Perf)—A line or row of cuts or tiny holes that enable a web of labels to be folded, torn off or separated easily. A perf may be horizontal or vertical.
Prime Labels—These are designed to be the main identification on a product or pack. They carry the product’s brand name or image identification that will attract attention on the retail shelves and appeal to the prospective buyers.
Process Colors—The four process color inks – cyan, magenta, yellow, plus black (CMYK) – which are used in the printing of 4-Color Process Labels.
Process Printing—Printing from two or more process colors to produce intermediate colors and shades.
Waste Matrix—The area surrounding the die-cut area of the label that is removed.
Release Liner—This is the backing that is a component of the pressure-sensitive material to protect the face stock from the adhesive.
Unwind Direction—Indicates how labels come off the roll, use this chart to choose the correct direction.
UV Coating—Provides a measure of rub resistance protection and adds an extra glossy appearance.